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Q Noodles - Shareable Bites, Big Results

q-noodle-food

Industry

Food

The Challenges

The restaurant needed to strengthen its local presence in a crowded market, turning online engagement into in-store visits while reducing reliance on costly third-party delivery platforms that cut into profits.

The Results

In the first five months, Scale Social helped Q Noodles boost dine-in revenue to $74K monthly by driving foot traffic through targeted ads and user-generated content. Shifting sales from third-party delivery to direct walk-ins improved margins without raising prices. The campaign also strengthened local brand loyalty, with future growth potential in balancing walk-ins and delivery.

1.11 mil
Total Ad Impressions
16.8k+
Social Saves and shares
9,487
Ad Clicks
1,770
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Q Noodles specializes in dim sum, ramen, soup dumplings, and other traditional Chinese delicacies.

Their dishes are perfect for social sharing at the table and online. They collaborated with Scale Social to expand their consideration footprint in the highly saturated Cary, NC market.

The Challenges

Increase & Elevate Local Awareness

Build stronger recognition within the immediate community and stand out in a competitive restaurant market.

Drive In-Store Traffic

Convert digital engagement into physical foot traffic and boost dine-in revenue.

Reduce Delivery Dependence

Move away from a reliance on high-commission third-party platforms that were eating into profit margins.

Early Results
The First 30 Days 


Kicking off rapidly in May 2025, the campaign had an immediate impact on revenue streams. The seamless and enticing Scale Social engagement mechanism started collecting user-generated content (UGC) prompted through table-top QR codes almost immediately.

The Results

Scale Social’s implementation helped Q Noodles rise to the top of consideration in a busy, yet thriving Asian food scene.

$74K Monthly Dine-In Revenue

UGC-driven dine-in foot traffic became the strongest contributor to healthy margins, outperforming takeout revenue in a takeout-dominant category.

Traffic Transformation

Digital ads successfully drove significant increases in foot traffic, proving that local restaurants can effectively influence customer behavior through targeted advertising.

Margin Improvement

By shifting transactions from third-party delivery to direct walk-ins, Q Noodles captured more profit per sale without increasing prices or overall sales volume. Scale Social is easier to implement and more beneficial to owners.

Community Connection

The high number of social shares and saves demonstrates the campaign’s ability to drive immediate traffic while building valuable local brand equity and future visits. Scale Social encourages locals to influence locals.

Channel Opportunity

Future growth potential exists in balancing the stronger walk-in business with strategic delivery promotions for a more diversified revenue mix.

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